LinkedIn Hits Big Milestone; Brands Could Flock Next
LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers. Seventy-four million are in the United...
View ArticleFast Chat: SocialCode CRO Bill Masterson
For the past couple years, Bill Masterson has served as sales director at Facebook, but left to join Washington Post-owned social agency SocialCode as its chief revenue officer last week. Less than a...
View ArticleLinkedIn Getting More Serious About In-Stream Ads, Mobile
LinkedIn’s Marketing Solutions division, which houses its ad business, typically falls in the shadow of its larger recruiter-oriented Talent Solutions group. But that hasn’t stopped the company's ad...
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Twitter Prepping Bigger Ad Play
Twitter is about to take advertising on its platform up several notches. That could mean tons more revenue for the social networking giant. But it could also threaten Twitter's delicate ad balance...
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What Twitter's Ad API Really Means for Social Advertising
Advertising on Twitter just got easier. As previously reported by Adweek and TechCrunch, the social platform has rolled out an ad API that will let social marketing developers buy Twitter ads within...
View ArticleLinkedIn May Have Just Designed the Ultimate B-to-B Banner
Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies specializing in lead generation) or banners pumping up some white paper or industry-specific...
View ArticleRevamped LinkedIn App Will Serve Ads to Smartphone Users
With the launch of a new, revamped mobile app, LinkedIn will for the first time be able to show ads to smartphone users, Reuters reported. LinkedIn gets nearly one third of its traffic from mobile, so...
View ArticleLinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads
When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin. While Talent Solutions generated $184.3...
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LinkedIn Opens Ad Platform
LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps marketers sponsor...
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LinkedIn Touts Mobile Momentum
LinkedIn’s mobile surge is coming. The company said today that this will be the year half its traffic comes from members accessing the professional social network by smartphones and tablets. In the...
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LinkedIn Buys Business Ad Tech Player for $175 Million
LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million.San Francisco-based LinkedIn has been building its ad business while focusing on Sponsored Updates, its...
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LinkedIn Ads Can Be Tested and Targeted Like Never Before
LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct...
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